Vitamin D Awareness Week


Vitamin D Awareness Week

23 – 29th October 2017

Vitamin D Awareness Week 2017 has come to an end.

Stay up to date with future campaigns by subscribing to our mailing list.

Our purpose

According to NICE statistics, Vitamin D deficiency affects over 10 million people in the UK alone, with 1 in 6 adults and 1 in 5 children suffering from this easily resolvable pandemic.

Our mission is to raise the nation’s understanding of the health issues associated with declining levels of vitamin D and how you can easily improve your family’s intake and eradicate deficiency once and for all.

Vitamin D deficiency in numbers

1 in 6 adults in the UK are vitamin D deficient

1 in 5 children in the UK are vitamin D deficient


Help us spread the word

Meet the Vitamin D-mons

Say hello to the vitamin D-mons, who are here to help us identify the often overlooked symptoms of vitamin D deficiency. If you suffer from any of these symptoms regularly, it could be a sign that you’re lacking in vitamin D!

Why is Vitamin D important?

Vitamin D is vital for the development of healthy bones and teeth, a strong immune system and the maintenance of normal muscle function. Recently, studies have also linked the ‘sunshine vitamin’ to the prevention of colds and flu. So, it’s easy to see why we all need it.

What the government say

Since last year, the government now recommends that everyone take a daily vitamin D supplement to protect bone and muscle health during autumn and winter. Broadening the advice to everyone, not just reserved for the Department of Health’s ‘at-risk’ groups.

The findings point to our ever-increasing indoor existence, cloudy climate and use of SPF sunscreens and make-up, all which greatly reduce our bodies ability to adsorb UVB rays and in turn produce vitamin D.

Even during summer months in the UK, we simply are not getting enough vitamin D. We tend to cover up with a high factor sun cream and wear clothing to protect skin and therefore the UVB rays do not reach or penetrate the skin.

At-risk groups

  • Older individuals aged 65 or over
  • All pregnant and breastfeeding women
  • Infants and young children under 5
  • People with little or no exposure to the sun
  • People with darker skin

Click/Tap image to reveal the ‘At Risk’ groups.

Can I eat my way out of deficiency?

Many foods contain vitamin D, but just how much you would need to eat of each food type might surprise you!

A typical diet is thought to provide only 10% of our daily required intake of vitamin D.

To achieve just the minimum recommended daily amount of 400IU you would need to eat:

8 eggs, 3kg of cheddar cheese or 2 cans of tuna


Know your levels

Around 10 million people in the UK are deficient. Shockingly, the majority of those suffering with vitamin D deficiency are completely unaware that this is the root of their poor health.

Could you be sleep walking into deficiency?

Test your levels

A unique partnership between our supporting partners BetterYou and Sandwell and Birmingham NHS Trust gives the public the opportunity to test their vitamin D levels in the comfort of their own home.

An affordable and accurate option, the home test kit uses a simple and painless finger-prick test which you then freepost to the lab. Testing is carried out by an NHS body using liquid chromatography mass spectrometry to measure the vitamin D in the blood.

Following the testing, you are provided with a complimentary sample of BetterYou’s DLux Vitamin D Oral Spray (at a dosage relevant to your results), to help start your journey to optimum vitamin D levels.

Understanding your levels

Vitamin D is measured in nanomoles per litre (nmol/L) or nanograms per millilitre (ng/ml). In the UK the average summer level for an adult is just 32nmol/L and in winter this drops to just 19nmol/L. Ideally your levels should be between 75nmol/L and 150nmol/L.

Severe deficiency Deficiency Insufficient level Adequate level Optimum level
nmol/L 15 30 50 100 150
ng/ml 6 12 20 40 60

Take on the D-Mons

Modern lifestyles, diets and the weather make it increasingly harder to obtain our required levels of vitamin D.

In the fight against the vitamin D-Mons, it’s vitally important that we take a daily supplement to plug the gaps that are inevitably left.

As a rule of thumb, it is recommended to take 1,000IU per 25kg of body weight per day to achieve an optimal level and benefit the most from supplementation.

Recommended IU

Babies & Children - 400IU
Teenagers – 1000IU
Adults – 3000IU

Why an oral spray?

Supplementing those vital vitamins missing from our modern diets and lifestyles has never been so simple. Our supporting partners BetterYou has created a range of Vitamin D supplements that act quickly to deliver these nutrients directly to the bloodstream via the soft tissue of our inner cheeks.

Easy to use, on-the-go and not dependant on food or water, DLux Oral Sprays are fast-absorbing and are suitable for the whole family – they are even safe for children and pregnant women.

Fight your Vitamin D-Mons with the award-winning DLux Vitamin D Oral Spray range from BetterYou

Superior absorption… without the fuss





More effective than tablets

A study published in The Nutritional Journal confirmed that vitamin absorption via an oral spray is 2.5 times more effective than vitamin capsules. In addition the absorption of the spray increases the more the body requires in.

Watch the video or visit to find out more.

Free activity pack

Keep your child entertained and their supplementation plan on course by downloading our free vitamin D-Mons activity pack. Contains a downloadable reward chart, colouring in sheets and more!

Competition time!

Win a free Vitamin D Oral Spray

Enter for your chance to win a free BetterYou Vitamin D Oral Spray and keep deficiency at bay.

There’s 100 to be won, head across to the competition page to enter.

Win a free DLux Vitamin D Oral Spray desk drop for your office

Spread some sunshine into your office as nights draw darker by entering our competition to win a free DLux Vitamin D Oral Spray desk drop.

Plus, download our factsheet on how vitamin D deficiency may be ruining your productivity.