Vitamin D Awareness Week


Vitamin D Awareness Week

22 – 28th October 2018

Our purpose

According to NICE statistics, Vitamin D deficiency affects 1 in 6 adults and 1 in 5 children.

Our mission is to raise the nation’s understanding of the health issues associated with declining levels of vitamin D and how you can easily improve your family’s intake and eradicate deficiency once and for all.

That's over 10 million people in the UK alone

Vitamin D deficiency in numbers

1 in 6 adults in the UK are vitamin D deficient

1 in 5 children in the UK are vitamin D deficient

Help us spread the word


Meet the Vitamin D-mons

Say hello to the vitamin D-mons, who are here to help us identify the often overlooked symptoms of vitamin D deficiency.

Signs of vitamin D deficiency can manifest in common health conditions such as frequent coughs and colds, tiredness and fatigue, low mood, achy muscles and poor bone and tooth health. So, it’s easy to see why we all need it.

If you suffer from any of these symptoms regularly, it could be a sign that you’re lacking in vitamin D!

What the Government say

Public Health England’s latest advice on vitamin D recommends that everyone take a daily supplement to protect bone and muscle health during autumn and winter. Broadening the advice to everyone, not just reserved for the Department of Health’s ‘at-risk’ groups.

The findings point to our ever-increasing indoor existence, cloudy climate and use of SPF sunscreens and make-up, all which greatly reduce our bodies ability to absorb UVB rays and in turn produce vitamin D.

Even during summer months in the UK, we simply are not getting enough vitamin D. We tend to cover up with a high factor sun cream and wear clothing to protect skin and therefore the UVB rays do not reach or penetrate the skin.

So, who are considered at risk of deficiency and should consider year-round supplementation?

Infants and young children under 5 years of age

All pregnant and breastfeeding women

Older people aged 65 years and over

People with darker skin and those who have low or no exposure to the sun

Can I eat my way out of deficiency?

Many foods contain vitamin D, but just how much you would need to eat of each food type might surprise you!

A typical diet is thought to provide only 10% of our daily required intake of vitamin D.

To achieve just the minimum recommended daily amount of 400IU you would need to eat:

8 eggs, 3kg of cheddar cheese or 2 cans of tuna


Get an extra 10% off
all BetterYou DLux Vitamin D Oral Sprays

When you sign up with your email address

UK Sunshine Map

Average sunshine hours – Summer
Source: Met Office

The UK’s sunshine problem

We get the majority of this vital vitamin from exposure of our skin to sunlight. The sun’s ultraviolet B rays (UVB) are absorbed by cholesterol in the skin and is then synthesised into vitamin D.

However, in the UK the UVB rays are only strong enough between April and September for vitamin D production, meaning for large parts of the year, vitamin D production from the sun is impossible.

Couple this with the UK’s notoriously cloudy climate, UVB rays being blocked by sun creams and our ever increasing indoor existence. You can see why this is becoming an increasing issue.

Your vitamin D forecast

Share your location and get your live UV index and find out how long would you need to be outside today to get your daily vitamin D.

Know your levels

Around 10 million people in the UK are deficient. Shockingly, the majority of those suffering with vitamin D deficiency are completely unaware that this is the root of their poor health.

Could you be sleep walking into deficiency?

Test your levels

A unique partnership between our supporting partners BetterYou and Sandwell and Birmingham NHS Trust gives the public the opportunity to test their vitamin D levels in the comfort of their own home.

An affordable and accurate option, the home test kit uses a simple and painless finger-prick test which you then freepost to the lab. Testing is carried out by an NHS body using liquid chromatography mass spectrometry to measure the vitamin D in the blood.

Following the testing, you are provided with a complimentary sample of BetterYou’s DLux Vitamin D Oral Spray (at a dosage relevant to your results), to help start your journey to optimum vitamin D levels.

Understanding your levels

Vitamin D is measured in nanomoles per litre (nmol/L) or nanograms per millilitre (ng/ml).

In the UK the average summer level for an adult is just 32nmol/L and in winter this drops to just 19nmol/L. Ideally, your levels should be between 75nmol/L and 150nmol/L.

Severe deficiency Deficiency Insufficient level Adequate level Optimum level
nmol/L 15 30 50 100 150
ng/ml 6 12 20 40 60

Fight your Vitamin D-Mons

Modern lifestyles, diets and the weather make it increasingly harder to obtain our required levels of vitamin D.

In the fight against the Vitamin D-Mons, it’s vitally important that we take a daily supplement to plug the gaps that are inevitably left.

As a rule of thumb, it is recommended to take 1,000IU per 25kg of body weight per day to achieve an optimal level and benefit the most from supplementation.

To give you an idea, you should be aiming for the following dosages:

Recommended IU

Babies & Children - 400IU
Teenagers – 1000IU
Adults – 3000IU

Get an extra 10% off
all BetterYou DLux Vitamin D Oral Sprays

When you sign up with your email address

Why an oral spray?

Supplementing those vital vitamins missing from our modern diets and lifestyles has never been so simple. Our supporting partners BetterYou has created a range of Vitamin D supplements that act quickly to deliver these nutrients directly to the bloodstream via the soft tissue of our inner cheeks.

Easy to use, on-the-go and not dependant on food or water, DLux Oral Sprays are a pioneering and convenient solution to traditional vitamin D supplementation.

Fight your Vitamin D-Mons with the award-winning DLux Vitamin D Oral Spray range from BetterYou.

A convenient alternative to tablets and capsules


An optimal strength vitamin D oral spray to support bones, teeth and a healthy immune system. Each spray contains 3000 IU of vitamin D and is suitable for adults and children aged 13 years+.

DLux+ D+K2

Vitamin D+K2 Oral Spray

The ultimate combination to support a healthy immune system. D3 and
K2 are vital components in the support of strong bones and blood clotting. Suitable for adults and children aged 13 years+.


A convenient way to help maintain vitamin D levels, supporting a healthy lifestyle. Each spray contains 1000 IU of vitamin D and is suitable for adults and children aged 13 years+.


A fast, effective way to boost your child’s vitamin D levels.
Each spray contains 400 IU of vitamin D and is suitable for children aged 3 years+.


This gentle combination of coconut oil and vitamin D has been specially formulated for children from birth to 3 years. Each spray contains 400 IU of vitamin D.

A modern alternative to tablets

Each spray provides the active ingredient in micro-sized droplets that permeate the soft-tissue of the inner cheek, delivering the essential nutrients into the rich vein system below. This allows the formulation to quickly enter the bloodstream for optimal absorption.

Watch the video or visit to find out more.

Vitamin D-Mons Activity Pack

Free download

Keep your child entertained and their supplementation plan on course by downloading our free vitamin D-Mons activity pack.

Win a year’s supply of vitamin D!

Giveaway time!

Our supporting partners, BetterYou are giving away a year’s worth of vitamin D, enter now for your chance to win.

They’ve got 10 to giveaway, head across to the competition page to enter.

Closes 28th October 2018


Win a desk drop

Win a free DLux Vitamin D Oral Spray desk drop for your office, community group or sports team

Spread some sunshine into your office, community group or sports team as nights draw darker by entering our competition to win a free DLux Vitamin D Oral Spray desk drop.

Help your friends and colleague’s fight their vitamin D-Mons with up to 50 oral sprays to be won.

Closes 28th October 2018